Meet the Mavericks

The core ideas in Mavericks at Work are rooted in the strategies and leadership styles of 32 organizations with vastly different histories, cultures, and business models. Some of them are giants, with thousands of employees and billions of dollars of sales. Some of them are startups, with a few hundred employees and sales in the tens of millions of dollars. But all of them are true business originals, based on the distinctiveness of their ideas and the power of their practices.

These are the organizations featured in Mavericks at Work:
Anthropologie
Urban Outfitters
Cirque du Soleil
Commerce Bancorp
Craigslist
Cranium
DPR Construction
Edinburgh Fringe Festival
Goldcorp
GSD&M
HBO
IBM's Extreme Blue
ING Direct
Innocentive
Jones Soda
KI
Maveron
Netflix
NineSigma
Opsware
Pixar Animation Studios
Potbelly Sandwich Works
Procter & Gamble's Connect+Develop
Rockwell Group
Second Curve Capital
SEI Investments
Southwest Airlines
Tellme Networks
TopCoder
Vermont Teddy Bear
Whole Foods Market
Wieden + Kennedy
Yahoo!