Meet the Mavericks
The core ideas in Mavericks at Work are rooted in the strategies and leadership styles of 32 organizations with vastly different histories, cultures, and business models. Some of them are giants, with thousands of employees and billions of dollars of sales. Some of them are startups, with a few hundred employees and sales in the tens of millions of dollars. But all of them are true business originals, based on the distinctiveness of their ideas and the power of their practices.
- These are the organizations featured in Mavericks at Work:
- Anthropologie
- Urban Outfitters
- Cirque du Soleil
- Commerce Bancorp
- Craigslist
- Cranium
- DPR Construction
- Edinburgh Fringe Festival
- Goldcorp
- GSD&M
- HBO
- IBM's Extreme Blue
- ING Direct
- Innocentive
- Jones Soda
- KI
- Maveron
- Netflix
- NineSigma
- Opsware
- Pixar Animation Studios
- Potbelly Sandwich Works
- Procter & Gamble's Connect+Develop
- Rockwell Group
- Second Curve Capital
- SEI Investments
- Southwest Airlines
- Tellme Networks
- TopCoder
- Vermont Teddy Bear
- Whole Foods Market
- Wieden + Kennedy
- Yahoo!